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Thank You!

Posted by shaunhoon on April 29, 2012
Posted in: etc. 2 comments

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I had been rather quiet on my blog since the beginning of the year. The reason is that I’ve been putting my full focus on a project to start a monthly magazine on homes in Brunei.

The first publication was launched last week (download your free copy at www.ButraHome.com), against all the skepticism I faced in the last 6 months (many of them between my right brain and my left).

We finally shipped!

It had been both a fascinating ride and an uphill battle, as I was thrown into an industry that is entirely foreign to me, to start a project with very little to draw reference from.

In spite of the differences, what I realized in hindsight was that, regardless of your background, the common principles in life applies; In order to win trust, you must first give trust. In order to acquire respect, you must first be respectful. In order to be accepted, you must first be open and honest.

Against my lack of exposure in the home building industry, the project was warmly embraced by the home building community, many of whom, know far greater than what I have to write about their specialized field.

One of the reasons for this, I guess, was because I laid my card on the table, with every person I approached: I’m first a marketing person with publishing background, then, a guy trying to start a magazine about home. With this declaration out of the way, I respectfully invited the collaboration of the community’s wisdom and advise, to produce something that benefits the home community.

I was feeling slightly embarrassed, and a little confused, when I started receiving congratulatory notes from friends and supporters about the launch. Truth is, there’s plenty of room for improvement for the first issue, and it is way too early to pat ourselves on the shoulder. True congratulation shall only come when we published our 5th year edition, like what my role model Wan Zainal, did with his BIG Magazine on 22nd July 2011.

I found myself in total agreement, when Mr. Reggie See, the veteran publisher of Brunei Press shared with us that launching something easy in Brunei, sustaining it is the main challenge. Although reaching to the launch alone almost exhausted the entire Catalyst team, I know exactly what he was trying to warn us against.

A magazine, or any worthwhile project for this matter, will never be accomplished with the effort of one person alone. This shall be a place where we acknowledge our supporters who’s taken the leap of faith for BHC’s vision, and dived head in with us.Those whose kind words and reassurance (however insignificant they may think), helped to sustain this project. Those whose belief and passion for this project far beyond my own. Those kind enough to spare this stranger a few minutes during my cold call for support. Thank you!

To God Almighty, for humility and strength.

To my wife, my mischievous daughter and my family – my pillar, my sustanence.

To Mr. Stuart Lee & Butra HeidelbergCement, for the vision, leadership and the opportunity!

To each and everyone of the advertisers for your faith and support.

To Sebastian and team, for believing!

To Azlan, MixedMediaWorx, Mint and Magic, this is your baby!

To Mrs. Deb Maxwell for the passion, the contribution and the belief.

To Rachael & Mrs. Helen Yeo for the labour of love.

To John Lee, for patience and grace.

To Liayana, for pioneering this project.

To Mei Law, for opening the door for us, to everyone we need to know for this magazine.

To Mr. Stephen Ong, for your wisdom, direction and support.

To Mr. Paul McNamara, for teaching me everything I know today about publishing.

To Mr. Simon Soo, Mr. Ferial Ferrari and the Mint team for the wonderful website www.ButraHome.com almost over night.

To Mr & Mrs Walker for being one of the first homeowners to let us feature their home, without question.

To all the homeowners for your warm hospitality, your stories and a reminder for the meaning of this project (names withheld, as promised).

To Mr. Stuart Kemp, for the adult supervision and all the free mentoring sessions.

To Mr. Reggie See, Ms. Hazizah and Mr. Jason Lam for the wonderful printing job!

To Mrs. Patricia Siva and Ms. Poh Yee for sharing the excitement and network.
To Olivia & Jack, for being the first…

To George Hoon, whose passion reminds me of….me.

To Mr. EK Lim, those gracious email responses – they go a long way. Thank you.

To Mr. Wan Zainal, for being a personal inspiration and a role model.

To Ms. Sarah Ong, who stepped in just in time to make the launch a success, there’s plenty more we need from you!

To Ms. Angelina Hoon, Ms.Lily, Ms. Anastacia Kim, Mr. Eddie Foo, Mrs. Violette Tan, Mr. James Chua, Mr. Stephen Officer, Mr. Julian Fung, Ms. Lily Yong, Mr. Ting See Hung, Mr. EK Lim, Hj Zakaria, Mr. David Ting, Ms. Shavon Hon, Mr. Vincent Wong, Mr. Ninan Chacko, Mr. Ben & Vernon Wang, Hj Mahmud, Mr. Goh De No, Mr. Eric Pui, Ms. Celestina Leong, Mr. Keeran Janin, Ms. Abbey Foo, Joyce Chen, Dale. Ms. Angeline Yip, and the team at Brunei Hotel.

To the doubters, whose objections allow us to reflect and improve.

To the readers of this blog, please support the BHC magazine.

To anyone whom we have inadvertently omitted, you know this will not be possible without your help!

Nothing to say…

Posted by shaunhoon on January 13, 2012
Posted in: Cool Ideas. Leave a Comment

I work in the creative industry. I get paid for churning out innovative ideas, selling concepts, dreams and visions.

One of my biggest worry is that when I wake up one morning, I do not have any worthy ideas to contribute. Like my inner creativity department just go on strike and my mind goes blank.

An example is why I have been so quiet lately on my blog.

Allow me to let you in on a little secret. Going blank is simply an excuse.

More than anything else, creativity is not a talent, nor is it any wacky idea you pluck from thin air.

It is pure Practice, Process and Discipline.

Inspirations are readily available from the people you interact with, the things you see, hear, touch, smell, read and experience.

Question is…

  • Do you Practice seeing things differently, instead of only waiting to see different things?
  • Do you have a Process of collecting the inspirations instead of letting them pass?
  • Do you have the Discipline of converting these inspirations into action?

For me, the missing element had always been the Discipline of getting in front of the white screen, and let the words flow through my fingers.

Even though if I had completely nothing to say.

Random.sg II

Posted by shaunhoon on January 1, 2012
Posted in: etc. 1 comment

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Random.sg

Posted by shaunhoon on December 24, 2011
Posted in: etc. Tagged: inspiration, shaun Hoon, Singapore, Xmas. 2 comments

The inspiration of this post came from some random photographs, clever caption and  fooling around with my  Keynote App while waiting for my wife do her shopping in Orchard Road.

Things got serious when I decided to make it a project of short pictorial stories of the things I witnessed as a tourist, more importantly, as a new parent traveling with my 8 month old for the first time.

I found my renewed sense of appreciation for Singapore with thoughtful facilities meticulously planned for the convenience of people like us. I made new friends in the Nursery Room with other parents, and  discovered a new world of baby shops that I’d never have passed by before. Some practical and cool tips were listed below, with full credit to my wife’s intuitive instinct for an urban lifestyle.

With this self-assigned project, my senses became more aware, my thinking became more focused. This is so much fun that i spend much of my awaking hours after feeding Siena, playing with the concept.

While the slides were put together in 3 days, much thoughts have been put into refining, and refining some more. This is a compilation of 95% of the pictures I took in the last few days using iPhone 4s with Camera+ App for picture fine tunes. I’ve learned much from this exercise, like me, I hope you’d benefit from it too.

Merry X’mas! Thank you for your support, and your effort in reading what I have to say. I can’t think of a greater privilege in life than this.

Shaun

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X’Mas Epiphany…

Posted by shaunhoon on December 21, 2011
Posted in: etc. Leave a Comment

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The Ultimate Reward…

Posted by shaunhoon on December 10, 2011
Posted in: etc. 2 comments

I recently attended a dialogue on the topic of God’s Rewards.

The speaker spoke of God’s intention to Reward us when we do what He desires, if not in this lifetime, the life to come, using an impressive score of biblical references and examples.

While I do not dispute the theological suggestions, the talk left me thinking about another set of questions: What exactly is God planning to Reward His people? What would the Ultimate Reward look like, if only He could reveal a glimpse to us, right here, right now?

If God’s Rewards equal wealth, fame and treasures; good health, fruitful life and happy family…

Then, anyone regardless good or evil, that has everything going for them would seem to be in God’s favor.

Absurd.

Today, I got in touch with another group of people discussing about a charity program.

The questions about Rewards lingered on: What is the Reward of doing good? What are the ‘incentives’ to get people involved?

People do charity for a handful reasons; for altruism, reciprocation, and recognition.

That, or perhaps because they are already the recipients of the God-given Ultimate Reward:

Being in the position to give, to make a difference.

And not being on the receiving end.

Why Nokia isn’t dead yet?

Posted by shaunhoon on December 2, 2011
Posted in: Cool Ideas. 5 comments

Time Magazine recently featured a story on Why Nokia isn’t dead yet (here)? And it instantly captured my attention. Two reasons:

1. Most of the people I know, including myself have made the switch to an iPhone or a Blackberry.

2. Function wise,  Nokia is clearly losing out in innovation and it’s coolness.

The verdict of the article was simple. Just because you, your friends and your dog use an iPhone or a Blackberry, it is easy to assume that  the whole world has embraced the much loved gadgets.

The simple fact that was overlooked  by most people was that iPhone is not for everybody. Time magazine repeatedly used the description, ‘myopic view’ of the Americans in coming to this conclusion. I contend that it’s also a catastrophic view of the fellow students of marketing (me included), who are seemingly obsessed with the two buzz words: Innovation & Technology.

According to the report, smart phone has only penetrated 5% of worldwide sales in the mobile phone industry. As impressive as iPhone sales was (over 100 million units sold since March 2011, according to Wikipedia), the number is still a minority, compared to the 7 billion people of the world’s population.

My grand mother uses a Nokia, so do my mum and dad, the maid in the house, and also my 55 year old auntie. Gather the whole family in a room, and my wife and I are actually in the minority.

Before opening my shoe shop in Australia, selling cheap Chinese shoes with no brands, no affiliations (those that I wouldn’t personally wear myself), I used to think that my business was destined to fail because I thought that people would only buy Nike, Birkenstock and Timberland. To my pleasant surprise, our business survived for 3 years, and many of the cheap shoes sold beyond my wildest expectations.

What’s my point?

Not everybody aspires for a Porsche, a Private Jet and an iPhone. Ok, may be they do. But not everyone could afford one.

Do not despair if you’re not selling Apples, there’s always room for Orange, Watermelon and Bananas.

And one more thing!

Only fools learn from their own mistakes

It could have saved me 3 years of worrying, had I learned about this long ago.

 

Lonnie’s Courageous Speech at JIS 2010

Posted by shaunhoon on November 26, 2011
Posted in: Cool People. Leave a Comment

Lonnie receiving Scholarship fund from JIS in 2010 with Mr. Peter Flynn, Ms. Jacky MaClaren, Ms. Laury McPherson and Mrs. Violette Tan

The kids on the truck on the last day of school. Courtesy, Cris Wodle (teacher)

A very good morning to all of you. I am very happy and lucky to be here today to thank all who have helped and support me to make me what I am today.

I am very grateful to the Upper School Council for awarding me the scholarship again. This scholarship would help me through my university. I can only pray to god that may you all be blessed and successful in whatever you do.

I am now studying in University Technology Mara of Kuching pursuing a 2-year Diploma In Public Administration. After this, I would like to continue a 3-year Degree course in Political Science. I know that this would be very challenging but not impossible. I will do my best to achieve my dream. Moreover, knowing that all of you are supporting, helping and guiding me would motivate me to achieve my goal.

In the past, all the Penan students in SMK Medamit found it difficult to go home during school holidays because of transport problem. We had to depend on the mercy of logging company’s truck.  Many times we had to spend the whole frightening night sleeping by the roadside because the company’s transport did not travel to our villages . We only can hope by the next morning, another truck would come our way to get us to Long Sembayang. From there, we had to walk for another 3 hours to reach our village in Long Tegan. Because of this transport problem, many Penan students dropped out from school.

However, after getting help from you all, my friends and I can go home on a chartered truck and come back to school safely and on time. We now also have clean uniforms, school shoes and stationeries. We are very grateful to all of you, esp. Auntie Jacky, Auntie Violette, Auntie Shida and Auntie Asrid and their friends who gave us a lot of help and encouragement.  Once again, thank you and May God bless you with good health, happiness and peace.

Rosmita, Lonnie and Yooram

Posted by shaunhoon on November 25, 2011
Posted in: Cool People. 2 comments

Hanging out with the cool Penan kids, talking about Justin Bieber!

The Penan Students and Volunteers: Angela, Violette, Cecelia, Shida, Adell and the teachers

The kid didn't do his home work (My teacher, Mrs. Violette Tan in Blue)

In explaining to me about a Social Project that my former high school teacher, Mrs Violette Tan, and her small circle of housewives friends started, Mrs Tan casually uttered out a seemingly harmless statement saying: “We are`feeding the hungry’, in contrast to `enhancing the life’ of others…” Little did she realize, a simple sentence like that discomforted me for months because I belong to the latter category she was referring to.

Fascinated by her cause, I sent a list of questions to Mrs Tan about the Penan Project, with the goal of sharing her story on my blog under the category of Cool People (who says teacher can’t be cool?). Mrs Tan obliged, but had not found the chance to respond since, as she was too busy doing the ‘real work’ for her project.

Instead, she invited me to come along to Limbang last week to join her Social visit, where I could witness the answers by myself. I had all my questions answered in that day, with my teacher explaining every detail right beside me (reminiscing the good old days), as we strolled on a few hours drive across the border.

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11 ideas to prepare you for a Marketing Career

Posted by shaunhoon on November 23, 2011
Posted in: Cool Ideas. Leave a Comment

Marketing is... the reason you pay $250 for this!

1. Watch Plenty of TV (Ads)

You can always spot someone working in the Marketing industry from the outsiders: During television commercial, instead of going to the toilet, he / she will be glued to the TV, analysing every second of the clip. Be that person. Look out for good adverts, as well as the bad ones. They will teach you what not to do in the future.

2. Master your English

I wish someone had told me this when I was growing up. Without a good fundamental in English, I was often handicapped by the grammar errors and the limited vocabulary in my repertoire to express my ideas. Vocabulary is like your weapons going into a battle. Imagine fighting a war with inferior firepower.

Two ideas: Read broadly, read vicariously! Start a Blog, begin to write, even if no body reads it (I understand!). The reward is priceless.

3. Learn Pu-Tong-Hua

In case you haven’t already noticed, China is already taking over America and the rest of the world in many economic frontiers. When you graduate in 3 years time, most of your customers would demand your sales pitch in Chinese. What’s the use of a Harvard Degree, if you cannot speak in your customers’ language?

4. Learn the Basics

One of the best thing that ever happened to me as a Marketer was the 8 years of returning to Australia. After working a few years for Asia Inc Magazine in Brunei and Singapore early in my career, I had a sense of confidence that I could take on any challenge when I immigrated to Australia. 8 months of unemployment on, I resolved to selling Kebab for an Iranian take-out and eventually started a shoe shop with my uncle, who was also my partner.

There, I learned first hand the value of customer service, the thrill of responding to customers’ complain, thinking on my feet. I also developed an insight on the effectiveness of my marketing campaigns, which I would never otherwise be able to understand, had I been pushing paper in the office.

Go, be a part time waitress, stack supermarket shelves, deliver newspaper. You’d come out better because of it!

 

5. Take Lots of Pictures (and create fun captions)

Print Advertisements are often nothing more than Pictures breathed into live with clever captions. Try turning your pictures into advertisements at home, insert punchy captions less than 10 words, try 5 if you can, 3 even better! Do it long enough, you’d be ready for a job as a copy writer before you know it.

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