Being an editor doesn’t make me an authority in writing. I’m sharing this information from the perspective of a reader.
As an avid reader, I can tell how an article makes me tick, and why? This is the premise in which I start all of my writing. I hope it works for you too.
1. Why is this story Interesting?
Start your writing by asking yourself the above question. A good write up may not necessarily always be beneficial or even informative. But it certainly connects, triggers your emotion and touches your soul. For the lack of any tangible benefit, does your writing at least give your readers the pleasure of reading?
If you can’t convince yourself that your article is interesting, choose a topic you’re passionate about. Tell the story as if you’re talking to your best friend. Passion radiates!
Part of what makes a story interesting has a lot to do with the packaging of the essay. I.e the Headline, the Picture and the Length of the article – do not neglect these simple but crucial elements.
2. How is the article Relevant?