Do Well by Doing Good!
NBT Brunei, one of the biggest motor vehicle distributors in Brunei, has been the market leader in the auto industry in Brunei Darussalam for the last 29 years. According to Ninan Chacko, NBT Managing Director, NBT’s dominance of the local market is not only based on goodwill, friendship, honesty and trust alone: It is all these, plus their singleminded dedication to quality assurance and its actual delivery. SME Bulletin speaks to Ninan Chacko on the issue of the Environment, Corporate Social Responsibility and employee relation strategy.
NBT is seen to be taking a leadership role in caring for the environment. Why the environment?
There are so many reasons. The whole world is one big ecosystem, so, damaging or destroying onepart of it will have an impact on other parts. For example, the unusually heavy rains and flooding in Tutong and the Belait districts (December 2010/January 2011), can in fact, be at least partly be explained, by global climate change caused by clearing of forests to make way for farms and air pollution with carbon dioxide that causes global warming.
In ecological terms, nature is a very delicate system of balances. The extinction of a bird which eats mosquitoes could result in an increase in malaria or dengue fever. So, we will be affected as well if nature is destroyed. In addition, don’t forget that we need trees to convert the CO2 into life -sustaining oxygen. The auto industry has often been accused of being damaging to the environment, especially through excessive CO2 emissions. Therefore, NBT, as well as our principals INCHCAPE PLC and TOYOTA Motor Corporation are very anxious to take positive steps even when there is no official compulsion to do so (at least, for the moment, in Brunei Darussalam).
Finally, being a responsible 21st century business operating in the Green Heart Of Borneo, it is also our moral responsibility to be fully committed to saving the environment, so that future generations of Bruneians will have a green future to look forward to.