If OhMyCard can pull this off, by getting the support of more restaurants with truly exceptional discounts; if OhMyCard can excite the market place, by giving enough reasons for the end customers to buy into the $48 yearly card subscription, this program may well be the answer to Brunei’s competitive and saturated food and beverage industry.
The concept of restaurant loyalty discount cards is not new in other countries. The Entertainment Book in the US and Australia represents a major stimulant to cafes’ and restaurants’ bottom lines. The idea is rather straightforward; the organiser approaches restaurants to request for fantastic discounts, compiles all the coupons into a book and sells the privileges to the customers. This strategy alone has helped restaurants in Australia in soliciting an average of 95% of first time visitors and rack in a 30% surge in revenue.*
We are truly excited about the prospect of OhMyCard because not only would we like to see more success stories out of the iCentre, but if done well, this can create a win-win situation for the restaurants, the customers and the economy as a whole. If your restaurant is not already on board with OhMyCard, the message is to check them out now (www.ohmyfood.com)!