Big Girl, You are Beautiful!
In the past, each time Tukta returned from Bangkok, she would bring along bagfuls of large size clothing because she could hardly find any fashionable clothes of her size anywhere in Brunei. Friends often tease her that her collections are sufficient to open a boutique. True to their prediction, Tukta, together with a local partner, started a retail shop specialising in large size clothing, a few months ago in the new shopping complex, Times Square.
The local community has warmly embraced Big Girl, as it provides a solution for women who are usually overlooked by the mainstream market. The business is so good that they are planning to open another branch in the near future. If you are looking to copy the idea by opening your own shop selling large size clothes for women, following this article, you will realise that you may not necessarily reap the same rewards as Tukta.
Here’s why? Fashion Retail is 50% about the products, hence sound purchasing skill is pivotal to business success. Tukta clearly has an edge here because of her upper hand in product and market knowledge. She personally experiences every issue, need and problem this segment faces because she is one of them. Tukta clearly knows how to make big girls beautiful!
Secondly, Tukta does not exploit the trust her customers bestow on her. Even though there is no competition, Big Girl’s pricing strategy has always been fair. Tukta has a saying: “We buy low that’s why we sell low.” Lastly, Big Girl’s service is exceptional. Unlike many retail owners who rely on their staff to look after the shop, Tukta takes care of the store day and night. Her presence enables her to provide the personal touch to ensure that her valued customers receive the best advice and empathy.
Sometimes it does not require a business degree to start a business, nor are you required to look too far for a business idea. Ask yourself, what are the pains that you are facing now? What is lacking in the market place that cannot meet your needs? Would you buy what you are selling if you were the customer? Brunei does not need another DVD shop, Nasi Katok store nor even another Sushi restaurant. Copycats often do not go far with their business. There are still plenty of needs to be satisfied. What about yours?