The Future of Entertainment in Brunei

One cannot help but feel optimistic, when you speak to Pg Farhana Pg Hj Bujang (Also known as Nana) of MagicMedia about the prospects of the Entertainment Industry in Brunei. The Executive Producer of Brunei’s latest and most exciting video production agency is one with a solid track record and validation from industry leaders both locally and abroad to back up her words. Which is why, her vision is not one to be taken lightly.

Within a short span of 9 months, the former 14 year veteran producer of RTB, age…(only young) has already recorded some high-profile productions for the international stage. Amongst them, a short video for Brunei Tourism which helps to promote our jewel to the world and other productions which include: iCube video; an environmental short clip featuring United Nations’ Secretary General, Ban Ki-moon launched in UBD, and now being circulated in Universities all over the world; Pedang Nabi – Islamic Tourism; The Empire Hotel’s 10th Anniversary documentary, and these are just a few.

In Nana’s recent visit to Jakarta, she met with the production team of Trans TV, one of Indonesia leading TV station, to discuss about the prospect of talent and program exchanges with Brunei. “The producers at Trans TV were impressed by the performance of our talent and the quality ofthe productions we have to show for. Given the right platform, Brunei’s talent can be on par with any regional artist,” said Nana. Conversations are already underway for further collaboration on projects that will shape the future of our entertainment industry.

Right now, MagicMedia’s primary focus is to continuously raise the bar locally by producing world class videos and short films. It is no coincidence that MagicMedia’s corporate tagline is “capture your imagination”. After all, helping clients to capture and communicate what they have in mind is exactly what the Magicians do. The company is already putting new clients on a 6 week waiting list for developing corporate videos and independent projects. When asked about the future of video production, Nana pointed out a crucial fact that “humanity watches 80 million hours of YouTube everyday and within the next four years, more than 90% of the web data will be of video content”, quoting Chris Anderson, the Curator of Ted Conference.

It is part of the vision of MagicMedia to empower the Brunei community with the means and support to ride along the YouTube and web video revolution. Again, no empty statements. Already, MagicMedia is parked side by side with MINT, Brunei’s largest web developer in making things happen.

The future for the media industry is indeed fascinating, with the world being flattened by YouTube and Social Media. What is truly amazing is to see the emergence of young and passionate Brunei entrepreneurs riding the wave and lifting up their fellow counterparts along the way.