Dato Timothy Ong pointed out, at the recent Asia Inc Forum, an important note about Customer Service: that the real test to a Great Customer Service culture is how the company handles the customer when a problem arises.
The limited time allocated for the presentation prohibited me from addressing his remark on stage. (Truth was, it was such a deep and thoughtful statement that it took me a few days to process. Hence, this blog.)
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Dear Dato Timothy Ong,
My short response to you on this issue will be: If a company has a steadfast commitment to Customer Service excellence, it is unlikely it would face too many ‘crisis situations’ of customer complaints.
That said, it seems that the only things constant today are the unpredictable. Hence, my long response below: