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My Sister, Janet.

Posted by shaunhoon on March 27, 2013
Posted in: etc. Tagged: brother's speech, Janet Hoon. 5 Comments

JANET3

I left for my foreign studies when my sister was about 4 years old. Even though we did not spend a lot of time together, our relationship has always remained very close. Janet, being our youngest and only sister, meant that she was always being extra protected, and at the same time, being spoiled a little too much by the three brothers.

Janet was a child who grew up too early, too soon, acquiring the good, bad and ugly from all three of us, not to mention mum, dad and our aunt, Cik-E (more on that later). If you know her well, you would be able to get a sense of the three brothers’ characteristics through her.

Janet is immensely organised; better known as Kiasu in this part of the world. She plans everything 6 months in advance, holding a diary on her hand at all time. It is impossible to make an appointment with her without a 2 weeks notice. More, if you’re not any of her brothers (I’d love to think).

She is also very good with money; probably the most loaded amongst all of us, despite being the youngest. A trait that is so unlike me and my mum – all these, perfectly identical to her third and closest brother, CY, thanks to the disciplinary upbringing of my Cik E.

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Confession of an iPhone Addict

Posted by shaunhoon on March 18, 2013
Posted in: etc. Leave a comment

familyWhenever I’m in an awkward silence position among friends and strangers, I would pull out my iPhone and start a conversation. It almost always breaks the ice, because I’d have a talking point for an App for every demographic group. If the person doesn’t have a smart phone, I’d still be able to engage them by showing the pictures of my kid on the phone. With children – I’d hand them over the phone and turn them into my best friends. Instantly.

I had my first iPhone roughly 3 months after my daughter was born. I’ve taken over 15,000 pictures to date. Most of them are of my daughter and my dog. My daughter is now 2 years old.

If you are in my Facebook circle, you’d have seen tones of pictures of my daughter with lots of funny captions. A reason why I like posting her picture is that, statistically, they score the highest number of ‘likes’. On a good day, her picture commands 50 likes. 10, (I’d like to believe) when the Brunei’s internet is not working. Pretty good stats, considering that I have only about 300 Facebook friends.

My phone sends me a notification each time I received a ‘like’ or a ‘comment’ (you can tell why I’m so hooked to it). Sometimes to appear not so desperate, I would wait a good half an hour before I respond to a comment. How insecure? How superficial? I know.

For the lack of a better way to sugarcoat this, Facebook is screwing up my self-esteem. I have given up my happiness to be dictated by the approval of most of the people whom I don’t even know!

While I was busy with my iPhone, my iPad has taken over my role of teaching my daughter alphabets and the names of animals; Youtube has disrupted my daughter’s gracious ballerina move (Gangnam Style) and the Baby Sign App has replaced me in the cool action moves I saved up for her.

At what cost?

I’m not a sociologist or a psychologist and I do not know what the long-term implication of this would be, but I do believe that education should be passed on, human to human.

The other night, my wife who was sleeping beside me, ‘What’s-App’ me the picture above, followed by this:

:* Gd Nite.

I could hear her silent protest, out loud, on my iPhone.

Just then, it occurred to me that I had been sleeping with my iPhone for the past two years.

LOL! But this isn’t funny.

The Last Performance

Posted by shaunhoon on March 12, 2013
Posted in: etc. Leave a comment

10th March 2013, Sunday 4.30pm. Waited 30 minutes for my wife while she was judging for a singing competition.

Watched at least half a dozen performances, which were all pretty good. One of them stood out at the end of the day, as I recalled commenting at length about her as we drove off.

I remember this very young participant, (must have been in her early 20s) not for her extraordinary vocal ability, but the way she was dressed (White glove, pink outfit with tight purple singlet. Flat chess, no bra!) and the lack of self restraint in everything about her performance.

I later on understood why, as my wife clarified that she was actually a ‘he’.

No wonder he raised a few eyebrows and drew smirks on the audiences’ face during his audacious endeavor. I too, was indulging in the mockery at his expense on the way home.

Nonetheless, the guy got through to the next round.

Monday, my wife received a text message stating he’s been withdrawn from the contest, as he was killed the night before, in a car crash.

Shocked, saddened and dumbfounded by the news, I also felt trivial by my very own immature reaction to what was to be the man’s last performance.

I spend the next two days trying to make sense of the news. What would I have done if I had known? Applauded louder? Shared the gospel with him? Not judged?

Not that I had it figured out, there’s absolutely no sense with dying young, but here are some of the lessons I derived from it:

1/ Life could be taken away. Anytime! Treasure those you love and be kind- even to strangers. You may never get a chance to say thank you or you’re sorry.

2/ Embrace differences. Respect!

3/ Courage. The guy stood up for his belief, and pretended to be no one else but himself. He gave his very best as if it was his last performance, with conviction and absolute passion.

All, at the risk of being the laughing-stock. He didn’t care a bit!

This gentleman was probably the boldest, bravest man in the entire mall that day.

Short-changed. Short-lived.

Why didn’t I see those quality when he was still alive?

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What makes an interviewer Great?

Posted by shaunhoon on March 2, 2013
Posted in: Cool Ideas. Leave a comment

Confident
Curious
Witty
Fast
Engaging
Gutsy
Interested
Intelligent
Tactful
Unintimidated
Funny
Smart
Eloquent
Connects
Stimulating
Unassuming
Focused
Present
Prepared
Insightful
Passionate
Emphatic

I’m an interview show junkie. I love watching and listening to talk-shows and Podcasts. We often neglect the importance of a great interviewer that makes a successful program, as the emphasis are often placed on the interviewees, who are the stars.

Below are some of my favorite interviewers. Their style couldn’t be more distinct from each other. Yet, they hold much common grounds (such as what’s been pointed out above). I bolded 3 points that I thought were the most important.

Oprah Winfrey, Larry King, Piers Morgan, Ru Yi (Phoenix TV), to the lesser known in this region, Rove McManus (Channel7 Australia), Dick Gordon (APM- the story) and my super favorite George Stroumboulopoulos (The Hour- CBS).

I’ve just watched a superb interview on Tom Cruise. And thought, part of what makes it so interesting was the guy named George.

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10 Questions to help you Write Better!

Posted by shaunhoon on February 28, 2013
Posted in: Cool Ideas. Leave a comment

Maki

Being an editor doesn’t make me an authority in writing. I’m sharing this information from the perspective of a reader.

As an avid reader, I can tell how an article makes me tick, and why? This is the premise in which I start all of my writing. I hope it works for you too.

1. Why is this story Interesting?

Start your writing by asking yourself the above question. A good write up may not necessarily always be beneficial or even informative. But it certainly connects, triggers your emotion and touches your soul. For the lack of any tangible benefit, does your writing at least give your readers the pleasure of reading?

If you can’t convince yourself that your article is interesting, choose a topic you’re passionate about. Tell the story as if you’re talking to your best friend. Passion radiates!

Part of what makes a story interesting has a lot to do with the packaging of the essay. I.e the Headline, the Picture and the Length of the article – do not neglect these simple but crucial elements.


2.
How is the article Relevant?

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The Anatomy of Business and North Pole

Posted by shaunhoon on February 7, 2013
Posted in: Cool Ideas. Leave a comment

Doing business is a lot like the North Pole expedition. It can be lonely, brutal and even fatal.

The odds are against you.

Your competitors and your worst customers can be just as unforgiving as Mother Nature.

But the reward is priceless.

Which is why so many people love to watch from a far, some dare to dream about it a little. But few ever go and make it there. The same reason why we crown the survivors, “Hero!”.

Are there parallel skill sets for surviving the both?

I contend there can only be no difference!

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10 Sales Lessons from BHC Magazine

Posted by shaunhoon on January 5, 2013
Posted in: Entrepreneurship. 7 Comments
  • Image

My glamorous title at work is the Publisher and Editor of BHC Magazine. I use this to open doors and impress my relatives who remember me as the kid that got last in the class.

Beneath that, a large chunk of my job involves in being a sales person for the magazine. The truth is, whichever organization you are in, without sales, you’d be out of a job. So, I take full pride in the ownership of this responsibility.

Speaking of connecting the dots, I am thankful I’ve picked up some fundamental skills in sales from some of the greatest sales industries; namely life insurance, and from the school of hard knock – selling shoes in retailing and a few other jobs in my past lives.

A wise man once told me that sales is a function that builds your character and teaches you humility and resilience. I cannot agree more.

I am a better person because of this. For those who are interested to advance their career in marketing, my advise is; start with selling!

Rule #1: Rejection is a part of Sales.

I remember calling a prospect once, before we launched the magazine. He was mocking me about how most magazines have come and gone. And told me to call back in 6 months if I’m still in the market. Coupled with a number of rejection phone calls that day, it actually shattered my confidence.

But then, a little voice came to me and say: ‘rejection is just a part of sales!’

Looking back, if I had believe what the guy had said, I wouldn’t be sharing my lessons with you today. Below are some of the lessons I have learned in overcoming the many obstacles like this phone call.

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The Art of The Start (Shaun Hoon Style)

Posted by shaunhoon on December 24, 2012
Posted in: Cool Ideas. Leave a comment

frontcover-1

As I reflect through the many lessons I’ve learned throughout this year, most notably, through the launch of BHC Magazine, I thought it would be a waste not to note them down for my future reference. If any of you are starting something new, perhaps you could pick up a lesson or two through my experiences.

Of course, for those who want the best advise to start anything, pick up the book above by Guy Kawasaki, whom I stole most of the ideas from (Money back guarantee from me – I don’t even offer that for BHC Magazine!). Continue Reading

The most beautiful skyline…

Posted by shaunhoon on August 28, 2012
Posted in: Cool Ideas. 1 Comment

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In the Editor’s Note of BHC September, I wrote about my hometown, KB.

In doing so, it caused me to reflect on how much I have changed (& aged) over the years.

I wrote:

Growing up in KB, I always wished that life could be more exciting. I used to imagine living in the big cities, where there would be countless activities, an interesting skyline and people from all walks of life. Like many of the young people from this sleepy oil town, I too outgrew the place in search of more…

Naturally, I didn’t get into my personal story in the magazine, but here’s my thought 20 years on…

The most beautiful skyline is an empty one.

It is infinitely more interesting to meet a familiar face who would reveal to you the embarrassing stories about your childhood and tell you what you don’t know about your mum and dad, than meeting the smartest, most ‘impressive’ people in the world.

And the only activity I look forward to, after a long day at work, is to hug my wife, walk my dog and indulge in my baby’s laughter.

Of course, every once in a while, I may wish to live life on the fast lane. But the thought soon disappear, when I have to choose between that and returning home to paradise.

I guess what was written on Freddy’s picture frame is right:

You can take a man out of KB, but you can never take KB out of a man!

Thank You!

Posted by shaunhoon on April 29, 2012
Posted in: etc. 2 Comments

20120429-204713.jpg

I had been rather quiet on my blog since the beginning of the year. The reason is that I’ve been putting my full focus on a project to start a monthly magazine on homes in Brunei.

The first publication was launched last week (download your free copy at http://www.ButraHome.com), against all the skepticism I faced in the last 6 months (many of them between my right brain and my left).

We finally shipped!

It had been both a fascinating ride and an uphill battle, as I was thrown into an industry that is entirely foreign to me, to start a project with very little to draw reference from.

In spite of the differences, what I realized in hindsight was that, regardless of your background, the common principles in life applies; In order to win trust, you must first give trust. In order to acquire respect, you must first be respectful. In order to be accepted, you must first be open and honest.

Against my lack of exposure in the home building industry, the project was warmly embraced by the home building community, many of whom, know far greater than what I have to write about their specialized field.

One of the reasons for this, I guess, was because I laid my card on the table, with every person I approached: I’m first a marketing person with publishing background, then, a guy trying to start a magazine about home. With this declaration out of the way, I respectfully invited the collaboration of the community’s wisdom and advise, to produce something that benefits the home community.

I was feeling slightly embarrassed, and a little confused, when I started receiving congratulatory notes from friends and supporters about the launch. Truth is, there’s plenty of room for improvement for the first issue, and it is way too early to pat ourselves on the shoulder. True congratulation shall only come when we published our 5th year edition, like what my role model Wan Zainal, did with his BIG Magazine on 22nd July 2011.

I found myself in total agreement, when Mr. Reggie See, the veteran publisher of Brunei Press shared with us that launching something easy in Brunei, sustaining it is the main challenge. Although reaching to the launch alone almost exhausted the entire Catalyst team, I know exactly what he was trying to warn us against.

A magazine, or any worthwhile project for this matter, will never be accomplished with the effort of one person alone. This shall be a place where we acknowledge our supporters who’s taken the leap of faith for BHC’s vision, and dived head in with us.Those whose kind words and reassurance (however insignificant they may think), helped to sustain this project. Those whose belief and passion for this project far beyond my own. Those kind enough to spare this stranger a few minutes during my cold call for support. Thank you!

To God Almighty, for humility and strength.

To my wife, my mischievous daughter and my family – my pillar, my sustanence.

To Mr. Stuart Lee & Butra HeidelbergCement, for the vision, leadership and the opportunity!

To each and everyone of the advertisers for your faith and support.

To Sebastian and team, for believing!

To Azlan, MixedMediaWorx, Mint and Magic, this is your baby!

To Mrs. Deb Maxwell for the passion, the contribution and the belief.

To Rachael & Mrs. Helen Yeo for the labour of love.

To John Lee, for patience and grace.

To Liayana, for pioneering this project.

To Mei Law, for opening the door for us, to everyone we need to know for this magazine.

To Mr. Stephen Ong, for your wisdom, direction and support.

To Mr. Paul McNamara, for teaching me everything I know today about publishing.

To Mr. Simon Soo, Mr. Ferial Ferrari and the Mint team for the wonderful website http://www.ButraHome.com almost over night.

To Mr & Mrs Walker for being one of the first homeowners to let us feature their home, without question.

To all the homeowners for your warm hospitality, your stories and a reminder for the meaning of this project (names withheld, as promised).

To Mr. Stuart Kemp, for the adult supervision and all the free mentoring sessions.

To Mr. Reggie See, Ms. Hazizah and Mr. Jason Lam for the wonderful printing job!

To Mrs. Patricia Siva and Ms. Poh Yee for sharing the excitement and network.
To Olivia & Jack, for being the first…

To George Hoon, whose passion reminds me of….me.

To Mr. EK Lim, those gracious email responses – they go a long way. Thank you.

To Mr. Wan Zainal, for being a personal inspiration and a role model.

To Ms. Sarah Ong, who stepped in just in time to make the launch a success, there’s plenty more we need from you!

To Ms. Angelina Hoon, Ms.Lily, Ms. Anastacia Kim, Mr. Eddie Foo, Mrs. Violette Tan, Mr. James Chua, Mr. Stephen Officer, Mr. Julian Fung, Ms. Lily Yong, Mr. Ting See Hung, Mr. EK Lim, Hj Zakaria, Mr. David Ting, Ms. Shavon Hon, Mr. Vincent Wong, Mr. Ninan Chacko, Mr. Ben & Vernon Wang, Hj Mahmud, Mr. Goh De No, Mr. Eric Pui, Ms. Celestina Leong, Mr. Keeran Janin, Ms. Abbey Foo, Joyce Chen, Dale. Ms. Angeline Yip, and the team at Brunei Hotel.

To the doubters, whose objections allow us to reflect and improve.

To the readers of this blog, please support the BHC magazine.

To anyone whom we have inadvertently omitted, you know this will not be possible without your help!

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