If you have been to any Louis Vuitton store, you would have noticed that there is no price tag anywhere to be found on the display of the bags. You can tell instantly an experienced attendant from a new one by their ability to provide information about the bags such as the price, the history, the designers, and so on.
Most Louis Vuitton staff would have no problem in sharing with you intimate details about each product because the chances are that if you were working for the company, you would already be a huge fan of the Louis Vuitton brand. I was exposed to many inside stories of Louis Vuitton because my wife, Deon, used to work there as a part time Sales Associate in its Perth store for three years.
The income for retail associates is the lowest amongst all the professions regardless where they are in the world, and what company they work for. How, then, does this iconic brand expect its low-income staff to carry out the excellent Louis Vuitton service the company expects?
The answers lie in the caliber of the people working there! If you looked into the background of the people in the front line at a typical Louis Vuitton store, you would be astonished by the capability and diversity of their strength! Take Deon’s store, for example; there was Onkei, the reputable local fashion designer who forfeited her business to work there; Sarah, a previous supervisor from Four Season Hotel in Paris; Linda, a practicing medical doctor; Annabelle, an actress from Beijing; Yuka, the culinary expert cum the most detailed orientated leader; Deon, the professional musician. There was even a candidate who migrated from Perth to Sydney, just for the position of a front line opening in the Australian head quarters!
The common denominator between these people is that they all had an obsession for Louis Vuitton. Imagine when you have people on the front line with such enthusiasm for your products; memorizing product information becomes easy for them, never mind the level of energy that the staff radiates when they talk about your products!
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