Wrote a book on Customer Service 7 Years ago: You can download here – The Heart of Service ebook final
The thesis was about how to become human again to serve with dignity and heart.
Reading back, the stuff written are more relevant today than ever.
Here’s a copy for your easy reading. (It was written in the Pre-Smart Phone era) hence the PDF design is not smart phone friendly (wait for my updated version!)
Next is the Slides for High Touch! A Timely 2.0 Version of the Heart of Service.
Enjoy!
I give to you 10 biggest lessons I learned from Inspire.
It’s been hell of a ride.
Funny how there’s a Kung Fu Panda metaphor to almost every lessons from The Journey
Hope you’d enjoy!
What has changed in the World of Media & Publishing?
Everything!
Smarter, more interactive way of content delivery. Algorithm that reads our mind, information customised to our exact liking.
Choices, Control, Options. These are our God-given entitlements.
The Message to Marketers: Attention is the new currency.
Give customers everything they desire in order to win their attention. With that, you’d be able to sell them anything in return.
What hasn’t changed?
1/
The crave for quality content.
Beauty & The Beast, Cinderella and the Sound of Music.
We are all still yearning for a Great Story.
No matter what medium, which platform.
2/
Our desire to worship Influencers – Oprah, Mark Zuckerberg, Jack Ma, Tony Robbins and of course, The Rock…
We do what they preach, we buy what they sell.
No matter what medium, which platform.
3/
And after all these advancement, at the end of the day, we all go back to watching the Stupid Cat humping on the Puppy on Youtube; 14.5 Million views, last I counted.
Does Winning Attention = Winning in the game of Marketing?
Yes, but that’s the wrong premise to start.
As my hero Seth Godin so eloquently puts it: Selfish Marketing Doesn’t Last!
And neither does Attention.
But Relationships Do!
Build Relationship, Build Trust, Build Tribe.
Add Value. Be Generous.
Here’s my attempt to both:
Slides for The Changing Landscape in Media and Publishing, Your’s to grab. Future of Media & Publishing
Here’s the Words, Influence & Power Slides
This is a session about writing. But really, it’s about creativity, communications, art, self discovery and much more.
My goal is to alter the way you look at writing forever.
There are certain things in which, once you learn, it cannot be unlearned. I certainly hope this is one of them.
Here is the slides I presented on Collective Wisdom Masterclass.
Click here for my Interview with:
Enjoy!
Art of Selling Powerpoint Final
Here is the Power Point Presentation of The Art of Selling (Click above).
You may not get the entire message by looking at it alone. We will be conducting another session in the near future.
Drop me a note if you are interested.
shaun@catalyst.com.bn
for other training details see: http://www.YesInspire.com/training
Here’s the Slides for How to 10X Your Creativity