What has changed in the World of Media & Publishing?
Everything!
Smarter, more interactive way of content delivery. Algorithm that reads our mind, information customised to our exact liking.
Choices, Control, Options. These are our God-given entitlements.
The Message to Marketers: Attention is the new currency.
Give customers everything they desire in order to win their attention. With that, you’d be able to sell them anything in return.
What hasn’t changed?
1/
The crave for quality content.
Beauty & The Beast, Cinderella and the Sound of Music.
We are all still yearning for a Great Story.
No matter what medium, which platform.
2/
Our desire to worship Influencers – Oprah, Mark Zuckerberg, Jack Ma, Tony Robbins and of course, The Rock…
We do what they preach, we buy what they sell.
No matter what medium, which platform.
3/
And after all these advancement, at the end of the day, we all go back to watching the Stupid Cat humping on the Puppy on Youtube; 14.5 Million views, last I counted.
Does Winning Attention = Winning in the game of Marketing?
Yes, but that’s the wrong premise to start.
As my hero Seth Godin so eloquently puts it: Selfish Marketing Doesn’t Last!
And neither does Attention.
But Relationships Do!
Build Relationship, Build Trust, Build Tribe.
Add Value. Be Generous.
Here’s my attempt to both:
Slides for The Changing Landscape in Media and Publishing, Your’s to grab. Future of Media & Publishing
Here’s the Slides for How to 10X Your Creativity
